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Logan Square's New Square: Fewer Booths, Longer Crosswalks, Bigger Crowds

Logan Square's New Square: Fewer Booths, Longer Crosswalks, Bigger Crowds

"There's no dirt floors, so it makes a difference." That's Camila Forero, a vintage vendor who sells clothing under her brand I Find Cool Stuff, describing what changed for her this year at the Logan Square Farmers Market. It sounds like a small thing. It isn't. Forero used to show up to sell near the old market location and hope there was room. Now she has an assigned spot inside La Placita, the new plaza built where a bus turnaround used to sit next to the Blue Line station. Her booth count didn't go up. Her business did.

That trade shows up everywhere in Logan Square this summer, not just at her table. The neighborhood's $27 million traffic circle redesign, finished with a ribbon cutting on June 22, 2026 after more than a decade of planning and two years of construction, didn't just add square footage around the Illinois Centennial Monument. It rearranged who gets priority when they move through the center of the neighborhood, and this is the first full season to see how that rearrangement actually plays out for the people who live here.

The Market Got Smaller On Purpose

The Logan Square Farmers Market has been the city's most consistent bragging right for years, named the best market in Chicago by the Reader for seven straight years. For 2026, it moved into what organizers are calling its permanent home: the newly pedestrianized Milwaukee Avenue plaza and a stretch of Logan Boulevard between Kedzie and Milwaukee, open Sundays from 8:30 a.m. to 3 p.m. through October.

Here's the part that doesn't fit the usual "bigger and better" narrative: the market actually shrank. This year's layout carries 103 rotating farmers and food vendors, including 44 weekly farmers, down 24 booths from prior seasons because of space constraints in the new footprint, according to market producer Nilda Esparza. Fourteen vintage vendors, absorbed into the market three years ago, now set up specifically at La Placita, facing Reno and Same Day Cafe on Kedzie.

Fewer booths, more separation between sections, and the market has still pulled in over 80,000 visitors in its first several weeks in the new spot, according to Esparza. Frogtown Juice Co. founder Kyle Washington, who's worked the market on and off since 2019, told Block Club Chicago the smaller, more zoned layout has actually helped his sales, in part because there are fewer competing juice vendors and shoppers move with more intention instead of getting overwhelmed by scale. Ashlee Roffe, who shops the market regularly with her kids, put it simply: "I think it's way better, because you can shop and come back easily."

The lesson here isn't "the market moved." It's that Logan Square's chamber of commerce made a deliberate call to sacrifice raw vendor count for a layout people actually want to walk through, and the numbers so far say that bet paid off.

What Bikes Don't Get to Skip

The same redesign that made the market feel more walkable created real friction for anyone moving through the square on two wheels, and the neighborhood hasn't fully agreed on how to feel about it yet.

Before the rebuild, someone on foot could cross Milwaukee once to get from one side of the square to the other. Now, following the prescribed pedestrian route from certain approaches requires crossing twice, first northwest across Kedzie, then southwest across Milwaukee, which is why many people just don't bother and cross without a signal instead. Sydney Goodman, who lives near Lula Cafe, told Block Club Chicago her old route straight through the park now sends her out of her way to reach a crosswalk.

Cyclists have it more complicated. The new mixed-use path circling the monument shares space between people walking and people biking, with no separation like the striped lanes on The 606 Trail. Alex Perez, a 20-year Logan Square resident who works for the Active Transportation Alliance, told Block Club he avoids the path entirely when passing through because it's too crowded and not accessible enough for a quick ride. A cyclist heading north on the Kedzie service drive who wants to continue east on Logan Boulevard now has to complete four separate street crossings to make that move, a routing choice Streetsblog Chicago's writeup called circuitous enough that most cyclists just use the narrower travel lanes or the sidewalk instead, which defeats the safety purpose of the redesign in the first place.

Not everyone agrees it's worse. Jesus Barra, who bikes through the square daily on his commute from Avondale, told Block Club the added plazas and marked lanes make the trip more enjoyable: "There is more space to hang out and more events to frequent."

Before the redesign 2026 season
Market location Moved repeatedly during construction, along Logan Boulevard and Kedzie Permanent home on pedestrianized Milwaukee Plaza and Logan Boulevard
Vendor booths About two dozen more than this year, without designated sections 103, split between farmers, food, and vintage sections at La Placita
Green space at the monument Bisected by two-way Milwaukee traffic Nearly an acre added across two car-free plazas
Crossing Milwaukee on foot One direct crossing from most approaches Two staged crossings from several approaches
Biking through the circle Mixed with car traffic, no dedicated lane Separated lanes on most streets, shared path around the monument

The pattern across both groups is the same. Whoever the design serves first, pedestrian flow, market foot traffic, plaza gathering space, gets faster and simpler. Whoever it serves second, mostly cyclists passing through rather than stopping, absorbs the extra distance. That's a real trade, not an oversight, and it's worth knowing before you plan your Sunday route.

The Weekend the Market Left Its Own Home

The clearest proof that the new layout works as a flexible stage, not just a bigger parking lot, came on June 26 through 28, when the Logan Square Arts Fest returned after skipping 2025 entirely because of construction. It was the 14th edition of the festival in 17 years, and organizers used the newly finished plazas for a lineup of 38 acts across two stages, headlined by Porches on Friday, Bad Bad Hats on Saturday, and "American Idol" alum Catie Turner on Sunday, alongside local acts like The Dead Bolts and Avondale's Billy Joel Jr.

To make room, the farmers market didn't just shrink for the weekend. It relocated entirely, popping up one time in the parking lot of the Erie Family Health Center on Division Street in Humboldt Park, a spot secured with help from Ald. Jessie Fuentes of the 26th Ward. That's a market with 12,000 to 15,000 weekly regulars picking up and moving three neighborhoods over for a single Sunday so a festival can use its usual footprint, then coming right back the following week. A square that can absorb that kind of swap without losing its Sunday ritual is doing something the old traffic circle never could.

What's Still Torn Up

The transformation isn't finished, even if the ribbon has been cut. Construction started this summer on a new public plaza at the former Megamall site, 2550 N. Milwaukee Avenue, near Andros Taverna and La Boulangerie, with plans for outdoor seating, a performance space, and a children's play area. Completion is targeted for early next year, though timelines on projects like this have shifted before. Separately, the Blue Line station canopy is set for its first rehab since the station opened in 1970, with work beginning this summer.

So if you've mapped your Sunday around the new market and the new plazas, budget for one more construction zone through the fall, this time a block south near the Boulangerie patio rather than the monument itself.

The larger point stands regardless of which corner is fenced off next. Logan Square didn't just get more space this year. It got more deliberate about which routes reward you for slowing down and which ones punish you for trying to move fast. Market shoppers, plaza regulars, and festival crowds are winning that trade right now. Cyclists passing through are still waiting on a fix.

If you're watching how a neighborhood's public investment translates into everyday livability, and you'd like a local perspective grounded in what's actually happening on the ground rather than a press release, Ballis Group has spent years tracking exactly these kinds of shifts across Chicago's North Side. Work with Ballis Group when you're ready to talk about what a changing block means for your next move.

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